AWS · Proposal · 2026 · Confidential
Welcome to an
Invite-Only AWS
Security Experience
A Security Ops Simulation with Networking and World-Class Keynotes, for Security Execs.
Produced by 24 Seven Agencies
Document Overview
The AWS Security team is evaluating agency partners to help with turnkey event production. As part of this process, you've asked us how we might have produced the recent Gen-AI Security Symposium that took place in New York.
Event Objectives
- Deliver a differentiated boutique-style event for Data, IT, and Cybersecurity executives that positions AWS, alongside curated Partners, as the thought leader in Generative AI Security and Governance.
- Ability to reproduce the event in other locations.
- Produce a remarkable experience that leads to executives talking about AWS with their teams, and elevates their affinity to AWS Security Solutions.
In This Proposal
- Full experience walkthrough and attendee touchpoints
- Event production logistics
- Budget summary
- Case study
Executive Summary
This proposal reimagines the AWS Security Symposium as an immersive, invite-only security ops experience that combines a VR activity, audience participation moments leveraging our "command center" concept, conventional keynote sessions, and networking.
"People forget up to 70% of new information within 48 hours when learning is passive."— Ebbinghaus Forgetting Curve, reinforced by modern learning science
The experience we propose replaces passive consumption with applied participation. Executives practice judgment under pressure using realistic scenarios, shared constraints, and AWS-native services. The result is stronger recall, shared mental models, and greater remarkability for AWS Security events.
Strategic Rationale
Senior security leaders lack safe environments to test their judgment with their peers across other organizations.
Most executive events optimize for awareness, thought leadership, and brand exposure. Our experience optimizes for decision-making under uncertainty, prioritization when tradeoffs are unavoidable, and coordination across incomplete information.
The format mirrors real-world security incidents: no one has full visibility, time pressure forces imperfect choices, and outcomes depend on collaboration.
Executives leave with muscle memory. And with a good story to tell.
Why This Approach Works
Traditional symposium formats rely on listening, note-taking, and post-event recall. These methods are poorly suited to complex, high-stakes domains like AI security. This experience applies three evidence-backed principles:
Active Recall Beats Passive Exposure
Making decisions — even imperfect ones — dramatically improves retention versus listening alone.
Emotional Stakes Anchor Memory
Time pressure, team dependency, and visible outcomes create recall anchors that slides do not.
Social Accountability Reinforces Learning
Group progression and shared success or failure increase focus and commitment.
The sum of these principles makes for a more remarkable experience.
Audience & Format
| Audience Size | 20–30 senior executives |
| Target Roles | CIO, CISO, Chief Data Officer, Chief AI Officer, senior IT and security leaders |
| Format | Invite-only, closed-door, no press, no recording |
| Duration | One full day |
| Optional | Evening reception or private dinner |
The tone is intentionally restrained. The experience is serious, focused, and credible. Participation is required, but no individual is singled out or put on stage.
Experience Architecture
Core symposium elements remain intact — keynote speakers, expert presentations, technical deep dives, partner perspectives, and executive networking. On top of this foundation, we introduce a 3-layer experience system that fundamentally changes how attendees engage with AI security concepts.
Command Center
A private, invite-only web platform. The operational backbone of the event.
View details →Security Clearance
DEFCON-style NFC badges. Clearance levels unlock as the room participates.
View details →Field Training
Immersive VR security games tied directly to keynote content.
View details →Each layer is triggered directly by agenda content and speaker sessions. No layer exists in isolation.
Command Center
Private Interactive Platform
The Command Center is a private, invite-only web platform that acts as the operational backbone of the event. All attendees are onboarded before the symposium. Access is restricted to registered participants and approved AWS stakeholders.
The platform functions as:
- A secure group chat for moderated discussion
- A live polling and voting system during sessions
- A mechanism for pushing prompts tied to speaker content
- A real-time visualization layer for aggregate responses shown in the room
Speakers use the platform to activate the audience during their sessions. Prompts are designed to force prioritization and judgment calls — not trivia or opinion polling. Moderators surface patterns, disagreements, and edge cases from responses and feed them back into the discussion.
This creates a continuous feedback loop between content and audience, and demonstrates secure, AI-mediated communication in practice.
Security Clearance
Each attendee receives a DEFCON-style badge at check-in. The badge is locked by default. It represents the attendee's security clearance level throughout the symposium.
Progression is driven by engagement. When the room reaches predefined thresholds — a percentage of attendees voting in a poll or completing a discussion prompt — clearance levels unlock for everyone.
Badges notify individual attendees when new challenges or Field Training modules become available. This directs flow without relying on stage announcements or manual coordination.
The badge serves as a physical representation of security by design. It turns abstract security principles into a tangible artifact that evolves throughout the event.
Field Training
Interactive VR Security Game
Field Training is the most immersive component of the symposium. We evolve the VR game Keep Talking and Nobody Explodes into an AI security-themed experience customized for AWS. Teams of four to five rotate through during the day, or participate in a full group breakout.
The Challenge
One team member wears a VR headset and faces a virtual device composed of AI security modules that must be defused under time pressure. That participant cannot solve the challenge alone.
The Collaboration
Other team members hold physical instruction manuals customized with AWS services, security concepts, and decision logic. They cannot see what the VR participant sees. Success depends entirely on communication, prioritization, and trust under pressure.
The Outcome
When a team completes or fails a scenario, results feed back to the Command Center leaderboard — sparking discussion around which strategies worked, which failed, and why.
The Layers in Action
A speaker introduces the concept of "AI model poisoning" during a keynote.
The platform immediately pushes a live poll: "Which AWS service would you deploy first to detect this threat?" Attendees vote and discuss in the secure chat.
Collective participation reaches the threshold. Badge LEDs shift from red to yellow across the room, signaling a clearance level upgrade.
Individual badges vibrate: "You have unlocked VR Module 3: Model Integrity Breach."
Teams complete or fail the scenario. Results push to the Command Center leaderboard. Discussion resumes — grounded in live data from the room.
The result is keynote content that is immediately tested, applied, gamified, and socially reinforced — through three complementary channels working in concert.
Speaker Sessions
The venue will be set up for speaker sessions alongside the VR activity. Speaker sessions serve as a critical draw for invited executives and strategic partners — invitees will look for top-tier names and logos on the event invite. All speaker content is designed to integrate directly with the three experience layers.
Lead Management & Executive Journey
We manage the executive journey from invitation through post-event handoff — ensuring disciplined communication, accurate attendance tracking, and structured transfer to AWS sales stakeholders.
Base Services
Invitation & Registration
- Secure, agency-managed registration landing page
- Automated RSVP confirmation with calendar invite (.ics)
- Automated reminder cadence (7-day and 24-hour)
- Real-time RSVP tracking dashboard
- Data capture aligned to AWS-required fields
- Secure data storage and deletion policy
AWS Stakeholder Coordination
- Kickoff alignment email to AWS sales stakeholders
- Final confirmed attendee list shared 72 hours prior
Onsite Attendance Capture
- Digital check-in with attendance tracking
- Reconciliation of RSVP vs actual attendance
Post-Event Communication
- Thank-you email within 24 hours
- Secure CSV handoff for Salesforce upload
Optional: Upgraded Lead Management
Targeted Executive Sourcing
- Curated target account list (1,000–1,200 executive contacts)
- Contact enrichment and quality control
- Coordination with AWS sales for priority account alignment
- Speaker and partner co-invite amplification
Multi-Touch Outreach Cadence
- Initial invite + two additional reminder emails
- 48-hour logistics confirmation
- Segmented messaging for priority accounts
- LinkedIn InMail for high-value contacts (up to 100)
Post-Event Meeting Conversion Enablement
- Attendee preview list to AWS sellers (48 hours prior)
- "Sorry we missed you" no-show outreach
- Two-touch follow-up for unbooked attendees
- 7-day post-event conversion summary
Data Governance
- Role-based access controls
- Secure CSV delivery in AWS-approved format
- Data deletion policy on request
Turnkey Event Production Deliverables
Experience & Content Strategy
+- Event narrative and thematic framing aligned to AWS Security priorities
- Agenda architecture and session sequencing
- Integration of speaker content with experiential systems
- Scenario design tied to real AWS security use cases
- Run-of-show development mapped to system triggers
- Speaker briefing documents
- Moderator runbooks and facilitation guides
- Presentation template for AWS speakers
- Event landing page designed and copywritten
Experience Systems
+- Command Center live chat and polling platform
- Security Clearance badge system (30 units)
- Field Training VR simulation modules
- System configuration and pre-event testing
- On-site technical setup and support
- Post-event system debrief and insights capture
Base Lead Management Services
+- Secure RSVP registration environment setup
- Invitation drafting and email copy
- Initial invite deployment + one reminder
- RSVP tracking and approval workflow
- Automated calendar invite upon confirmation
- Kickoff alignment email to AWS sales stakeholders
- Final attendee list 72 hours prior
- Digital onsite check-in and reconciliation
- Thank-you email within 24 hours
- Secure attendee data export for Salesforce
Optional: Upgraded Lead Management Services
+- Two additional reminder emails
- 48-hour pre-event logistics confirmation
- Attendee preview list 48 hours prior
- Seller outreach prompt email
- Pre-event stakeholder briefing summary
- "Sorry we missed you" to no-shows
- Meeting conversion tracking (7-day readout)
- High-touch meeting scheduling assistance
Production & Operations
+- Venue sourcing and negotiation
- Space planning and layout design
- AV coordination and technical production management
- Dedicated Wi-Fi coordination
- Catering and hospitality planning
- Vendor management (AV, fabrication, print)
- Budget tracking and cost reconciliation
- Night-before load-in planning
- On-site staffing: Executive producer, 3 event staff, 1 additional facilitator
Data Governance & Reporting
+- Role-based access controls
- Secure attendee list transfer
- Data deletion policy execution if needed
- No AWS internal systems access if required
- Internal AWS post-event readout: Attendance metrics, Participation patterns, Qualitative executive insights
Outcomes & Repeatability
Built to Scale
This format is intentionally built as a reusable executive enablement system. Core experience components are designed once and redeployed with minimal modification — allowing future events to focus on logistics rather than reinvention.
The initial event carries the highest development investment. Subsequent deployments benefit from lower marginal cost, faster setup, and increased operational confidence.
Over time, this positions the AWS Security Symposium not as a one-off activation, but as a scalable tactic within AWS Security's engagement playbook.
Attendee Sourcing Assumptions
| Registration target | 90 event registrants |
| In-room target | 30 attendees |
| Executive contact list size | 1,000–1,200 targeted contacts |
| Expected registration rate | 8–10% from curated outreach |
| Invite amplification | AWS partners co-leveraged |
Assumes AWS participation onsite, pre-aligned target account prioritization, and timely post-event outreach ownership by AWS sales teams.
Services Budget Summary
First Event
| Category | Cost |
|---|---|
| Experience Systems | $40,000 |
| Command Center platform | $12,000 |
| Security Clearance badges (30 units) | $20,000 |
| Field Training VR simulation + custom scenarios | $8,000 |
| Content & Production Services | $39,000 |
| Optional: Executive Sourcing & Upgraded Lead Management | $32,000 |
| All-In Total (with upgraded lead mgmt) | $111,000 |
| All-In Total (without upgraded lead mgmt) | $79,000 |
| Excludes venue and F&B costs. | |
Repeat Events
| Category | Cost |
|---|---|
| Experience Systems | $10,000 |
| Content & Production Services | $39,000–$71,000 |
| Optional: Executive Sourcing & Upgraded Lead Management | $32,000 |
| Repeat events (range) | $49,000–$81,000 |
| Excludes venue and F&B costs. | |
A conventional symposium without experience systems, with base lead management, is available for ~$40,000 excluding venue and food costs.
Estimated Venue & Hospitality Costs
The following ranges reflect directional planning estimates for venue, food and beverage, and technical requirements for a 30-person executive symposium. Pricing varies meaningfully depending on timing and location — particularly during Black Hat week in Las Vegas, where venue demand, service minimums, and labor costs increase.
These estimates are based on current Las Vegas market benchmarks and comparable executive-level events. Final costs will be validated through a formal venue RFP process once date, footprint, and experience requirements are confirmed.
The goal of this model is to provide transparent planning guardrails while maintaining flexibility as venue selection is finalized.
Case Study
Transforming a Welcome Center into an Immersive Spaceship for LifeWave
Futureman · A 24 Seven CompanyFutureman, a 24 Seven Agency, partnered with LifeWave, a global health company, to design a flagship Experience Center for high-value customers. The objective was to replace one-way presentations with an immersive, self-directed environment that allowed visitors to control their depth of learning while reinforcing LifeWave's innovation narrative.
The experience unfolded as a structured, multi-room journey — combining shared moments such as a founder welcome delivered via a life-size, language-localized hologram and an immersive brand storytelling environment, with hands-on product exploration through interactive kiosks and a forward-looking roadmap space.
The program required close integration across physical design, digital platforms, content, and live operations — with an emphasis on reliability and clarity rather than spectacle alone.
About 24 Seven Agencies
One Partner. Every Discipline.
24 Seven Agencies is an integrated group of three specialized agencies — Futureman, SketchDeck, and Markacy — designed to support complex work that requires tight coordination across strategy, creative, technology, and execution.
We regularly operate as an extension of internal teams, owning programs end to end while reducing vendor sprawl and operational overhead. Our model combines senior-led strategy, on-demand creative and production capacity, and dedicated technical and operational teams — allowing us to scale up or down without sacrificing quality or control.
For AWS, this means a single accountable partner that can design the experience, build the systems, produce the assets, and run the event with the rigor and reliability expected in high-stakes environments.
& marketers
innovation
via 24 Seven
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